New "Ride High Country" outdoor campaign hits the streets.

Late last year saw me photographing in a number of cycle tourism destinations across North East Victoria. The assignments were triggered by Tourism North East and their new Outdoor Advertising campaign for cycling which is currently on the streets in Melbourne.  Some of the destinations Include Mansfield, Bright, Beechworth, Wangaratta, and Bonnie Doon. The billboard image below on Brunswick St in Fitzroy was shot in the Indigo Shire specifily for the outdoor campaign. 

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